Fireboy DML, Nomcebo Zikode & Sofiya Nzau celebrate West, South & East Africa in brand new music video for epic 3-Step single ‘META’
A trio of stars manifest unity over the infectious vibrations of 3-step, bringing an electrifying dance and performance video
A trio of stars manifest unity over the infectious vibrations of 3-step, bringing an electrifying dance and performance video connecting the movement, sounds, languages, and cultures of three regions
Watch as the sounds and movement of 3 corners of Africa collide in a celebration of South, East and West – as Kenyan vocal talent Sofiya Nzau, Nigerian afrobeats star Fireboy DML, and South African Grammy-winning Nomcebo Zikode present brand new visuals of their 3-Step single ‘META’.
As its title suggests, ‘META’ (meaning “three” in Yoruba) represents the convergence of cultures, drawing inspiration from the concept of “three”— a number symbolising harmony, balance, and connection in various contexts. The result is a dynamic fusion that captures the essence of modern Africa.
To accompany the release, the official music video drops on 1st Nov on Just African Music, and premieres on MTV/BET throughout the day. Directed by Bongani Tshabalala and Vuyo Mpantsha, the visual, shot on location in Soweto, South Africa is set on a run down block which provides the visual backdrop for some infectious group choreography from Zoyi Muendane and Eugene Baloyi which mirrors the vibrant aesthetics and diverse backgrounds of each artist, whilst showcases their stunning vocal contributions.
The track belongs to a relatively new genre called 3-Step, which champions a three-kick rhythm pattern. Spearheaded by Thakzin and co-signed by Kaytranada, 3-step is reshaping the Afro-house scene with its innovative blend of amapiano, Afro tech, and broken beat influences. Originating in 2020, the genre aims to redefine the African music landscape, inviting listeners to embrace the rhythmic vibrations that unite us all.
For Kenyan singer Sofiya Nzau, ‘META’ is the follow-up to the 2023 hit ‘Mwaki’, a collab with Brazilian artist, Zerb. Sung in Kikuyu, a language spoken by the Bantu ethnic group native to Central Kenya, the track has over 203M Spotify streams, 53M YouTube views, and sparked a wave of TikTok dance challenges. It was also remixed by EDM icon Tiesto, amassing another 50M+ streams.
In anticipation of the release, fans are encouraged to participate in the #METAChallenge, a dance challenge on social media platforms that invites users to express themselves through movement, embodying the spirit of unity and joy that ‘META’ represents. The challenge aims to foster a sense of community while showcasing the diverse interpretations of the song.
‘META’ is not just a song; it’s a movement that celebrates the beauty of African music and culture. Join us as we embark on this exciting journey and let the sounds of META resonate across the continent and beyond.
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