Marking 4000 Campaigns To Date, Promo Push Deliver Industry Leading Dance Music Promo Services

More than 4,000 campaigns delivered over 15 years is a landmark achievement for any music promotion company. For Promo Push, it represents a decade and a half spent helping electronic music artists, labels and management agencies connect with the DJs, radio platforms, press outlets and streaming opportunities that can make a genuine difference to a release.

Founded in 2011 and based in the UK, Promo Push has become a trusted promotional partner across the international dance music industry. Its campaigns are bespoke, carefully targeted and built around the identity of every record.

Built for a constantly evolving music scene

Dance music is always moving forward. New subgenres emerge, fresh talent breaks through, labels evolve and audiences discover music through an increasingly wide mix of clubs, festivals, radio, DJ mixes, editorial platforms and streaming services.

Promo Push has developed its services to reflect that reality. The company offers A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.

Clients can access these services individually or combine them into a complete multi-channel campaign. Whether a release needs focused support from club and festival DJs or a broader plan involving radio, press and streaming visibility, Promo Push creates a strategy around the music and its objectives.

4,000 campaigns and a diverse client history

Promo Push’s 4,000-campaign milestone has been built through work with artists and labels across every level of the dance music world.

The company has worked on releases from Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside these recognised names, Promo Push works with independent labels, management agencies and emerging artists. The company’s approach is designed to be flexible, providing the same attention to detail whether the campaign is supporting a developing act’s first major release or an established artist’s international single.

Why targeted DJ promotion matters

For electronic music, DJ support can be one of the most valuable forms of promotion. A record played by the right selector can reach club audiences, festival crowds, radio listeners and online communities through mixes, tracklists and social sharing.

Promo Push’s DJ campaigns are based on relevance. The team works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass, identifying the DJs and tastemakers most likely to engage with a track.

This genre-specific approach helps releases find the right home. A rolling Deep House groove does not necessarily need the same campaign as an anthemic Trance production or a high-energy Drum & Bass record. By understanding the differences, Promo Push can deliver a more purposeful promotional strategy.

Radio promotion and mix show exposure

International radio remains a powerful discovery tool, particularly within electronic music. Specialist programmes, global dance stations, online broadcasters and DJ-led shows all offer opportunities for releases to reach committed audiences.

Promo Push’s radio campaigns are designed to connect tracks with relevant presenters, platforms and shows. The company also provides 1001Tracklists mix show promotion, creating another pathway for records to be heard through DJ mixes and documented set activity.

This can be especially useful for artists and labels building a wider release story, with radio support and mix show inclusion helping create momentum around the music.

Press and Spotify as part of the bigger picture

Online media remains an important channel for introducing artists and releases to new audiences. Promo Push’s press campaigns can support opportunities for editorial features, interviews, reviews and coverage across electronic music platforms.

Third-party Spotify promotion can add another layer to the strategy, helping releases pursue additional visibility across streaming channels.

When brought together with DJ support and radio activity, press and Spotify promotion can help create a complete campaign that works across multiple points of music discovery.

Four-week campaigns with transparent feedback

Every Promo Push campaign runs over a four-week period. Throughout that time, clients receive weekly reports detailing campaign progress.

Reports can include feedback and scores from DJs and radio, who has listened to or reviewed the music, and which contacts intend to support the release. Press coverage and Spotify placements secured during the campaign can also be reported.

This gives artists, labels and managers a transparent view of how their release is performing. The information can be used for press packs, label updates, social media content and future campaign planning.

Moving into the next phase

As Promo Push marks 15 years in dance music promotion and more than 4,000 completed campaigns, the company remains focused on delivering personal, targeted and transparent services for electronic music releases.

The ways music is discovered will continue to change, but the importance of trusted industry relationships, relevant support and careful campaign planning remains constant.

Promo Push continues to adapt its network and promotional offering to meet the needs of a changing scene — helping artists and labels create meaningful momentum through DJ, radio, press, mix show and Spotify activity.

Connect with Promo Push

Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk